Our standards
What is decided, what is in progress, and what is only planned.
A supplement label is a legal document and a promise. This page is where we keep the two apart: the rules the range is built on, which are decided, and the documents, tests and certificates that only exist once a product does, which are not. Every item below carries one of three states, and the state changes only when the fact does.
Transparent labels
Every ingredient on the front of the pack, in descending order of weight, with nothing hidden in a proprietary blend.
The amount per serving is the largest type on the label. Where a nutrient has a reference value, the percent is printed next to it.
One purpose per product. No all-in-one formulas and no product whose name promises an outcome.
Clearly identified ingredients
Named forms, not categories: creatine monohydrate (Creapure), magnesium bisglycinate, cholecalciferol from lichen, potassium iodide, cyanocobalamin, Schizochytrium oil.
No botanicals. No herbal extract of any kind, because none carries authorized wording in Europe and several carry safety signals.
No animal-derived ingredients anywhere in the planned range, including capsule shells, the vitamin D source and the omega-3 oil.
Responsible use of nutrition and health claims
A single claims file (version 2026-10-08, reviewed 2026-10-08) holds every sentence a label may carry: the EU and UK register wording at its stated amount, and the US structure and function sentences with their mandatory disclaimer. Product pages read from that file and from nothing else.
Each product carries a claim review status. Wording appears only when the status is approved; an unreviewed or blocked product shows the reason instead.
A list of words we never use, in any market, sits beside the claims file: anything that promises a result, names a body process a product fixes, borrows the authority of doctors or laboratories, or compares us to another product. No product name implies an outcome.
Supplier documentation
European manufacturers working under GMP are being quoted for each product. A manufacturer is named on a product page only when a contract has been signed.
For every product: the specification sheet, the supplier certificate of analysis for each raw material, and the allergen and cross-contact declaration of the packing facility, filed before the first batch.
Novel food status checked and recorded for each ingredient that needs it, including the lichen vitamin D source and the algal oil, before a label is printed.
Quality checks and testing
Every batch of plant protein tested for lead, cadmium, arsenic and mercury by an independent laboratory, with the certificate linked from the product page.
Every vitamin and mineral product tested for content against the label at release. Every powder tested for microbiology.
Batch numbers and best-before dates printed on every pack, and a page per batch that holds its certificates.
Honest communication
What you see today is a planned range of 12 products (10 core, 2 optional). The packaging is a mockup with the planned label text laid over it. No batch has been made, tested or certified.
Prices are provisional working figures in euros including VAT, or marked to be confirmed. No price on the site is supplier-confirmed.
No reviews, ratings, customer counts, countdowns, scarcity messages or delivery estimates appear anywhere until each one is real.
Decided means written into the specification and applied on this site today. In progress means work has started and nothing is signed. Planned means a commitment with no document behind it yet. Nothing in the last two states is claimed on a product page.
The launch list
Be first to know.
Get launch updates and be the first to hear when the Fuels range is ready.
Join the launch list
Get launch updates and be the first to hear when the Fuels range is ready. Joining the list is not a purchase or a reservation: nothing is held, nothing is charged, and you can leave with one click in any email.